Plan, concentrate and keep calm
Plan your photography shoot in your mind or better still on a piece of paper. Note down the sequence, props required, concept and everything that has come to your mind as you were conceptualising the shoot. of course you can make changes as you proceed with the shoot for improvement. This way, you do not miss out on important issues or points you want to highlight in your shoot. However, don’t overdo it also, let it be a starting point and your reflexes do the rest as per the situation. In any conceptual Advertising or Fashion shoot you can always leave some scope for improvement on the spot as well. You can always shoot what you had planned along with what you feel can turn out to be better. In advertising photography, most of the time the layouts are already approved by the client and the advertising agency may not want to deviate from what has already been approved. You can offer variations but not at the cost of the original idea.
concentrate on your shoot. Keep other things out of your schedule for that day. Un divided attention is what gives you the best results until you reach a point where you can handle small little routine jobs along with the shoot, although not advised. Your mind as a Photographer should be relaxed. Anyways, there sure will be unexpected distractions, don’t let them bother you, something you’ll learn over the time as you become a more experienced photographer.
Don’t panic at all, If something is going wrong or the shoot is not working out the way expected, . That’s not even the last thing should do. If you have sensed the error while shooting, consider yourself lucky to have sensed it as you still have a chance to rectify the situation while everyone is available to you. After the pack up it might have been too late.
If something goes wrong while on a wedding photography assignment or during an event, do inform your fellow photographers and take their help and support. Keep calm and try to seek the best possible solution as a lot depends on you and time is the key factor involved. You must ensure that you do not miss anything during the wedding or the event and cover it all well.